Product & Service Innovation
Identify opportunities, design compelling value propositions, and validate new product and service concepts with real customers before full investment.
Duration
2 Days
Delivery
Physical
HRD Corp
Claimable ✓
Category
Innovation & Design Thinking
Program Overview
Build product and service innovation capability — customer insight research, Jobs to be Done, value proposition design, concept development, MVP testing, and launch strategy.
Learning Objectives
- Conduct customer insight research, apply Jobs to be Done, design value propositions, develop concepts, and test with real customers.
Who Should Attend
- Product managers
- Service design professionals
- Marketing and commercial teams
- Innovation managers
- Operations and delivery managers
- Business development professionals
You Might Also Like
Customer-Centric Innovation
Place genuine customer insight at the centre of innovation — using research, journey maps, and co-creation.
Rapid Prototyping & Testing
Build and test prototypes rapidly — learning from users before full investment and making confident iterate-or-pivot decisions with real evidence.
Agile Innovation Practices
Apply Agile innovation practices to move faster, learn from experiments, and deliver value to stakeholders more frequently.
Business Model Innovation
Identify business model vulnerabilities, explore new value and revenue models, and design innovations that create lasting competitive advantage.