Customer-Centric Innovation
Place genuine customer insight at the centre of innovation — using research, journey maps, and co-creation.
Duration
2 Days
Delivery
Physical
HRD Corp
Claimable ✓
Category
Innovation & Design Thinking
Program Overview
Build customer-centric innovation capability — VoC research, journey mapping, persona development, customer co-creation, feedback loops, and innovation prioritisation.
Learning Objectives
- Conduct VoC research, build customer journey maps, develop personas, design co-creation sessions, and prioritise innovation by customer value.
Who Should Attend
- Product and service teams
- Marketing professionals
- Customer experience managers
- Innovation managers
- Operations and service delivery teams
- Strategy professionals
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