Strategic Marketing for Competitive Advantage (Leadership Marketing)
Build strategic marketing leadership capability for lasting competitive advantage through positioning and brand equity.
Duration
2 Days
Delivery
Physical
HRD Corp
Claimable ✓
Category
Marketing, Branding & Growth Strategy
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Program Overview
Develop strategic marketing leadership — market positioning, competitive strategy, brand equity development, customer value creation, and marketing-led growth strategies.
Learning Objectives
- Apply strategic marketing frameworks, build market positioning, develop brand equity, create customer value propositions, and lead marketing-led growth initiatives.
Who Should Attend
- Marketing directors
- C-suite executives
- Brand directors
- Business leaders
- General managers
- Senior marketing professionals
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