Strategic Marketing for Competitive Advantage
Build and execute marketing strategies that create real and durable competitive advantage in competitive markets.
Duration
2 Days
Delivery
Physical
HRD Corp
Claimable ✓
Category
Marketing, Branding & Growth Strategy
Program Overview
Develop strategic marketing skills — competitive analysis, segmentation, targeting, positioning, value proposition design, integrated marketing strategy, and performance measurement.
Learning Objectives
- Apply competitive analysis, develop segmentation and targeting, design compelling positioning, build integrated marketing strategies, and measure strategic effectiveness.
Who Should Attend
- Marketing managers
- Business development professionals
- Brand managers
- General managers
- Entrepreneurs and SME owners
- Marketing executives
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